How much protein do you actually need?
The official minimum is a floor, not a target — and it was never set with muscle retention in later life in mind.
What’s Good Blog
A training routine that actually holds: three sessions a week
Exercise is one of the best-researched interventions for living longer. What decides the result is not volume — it is whether the routine survives contact with a normal week.
Habits are a design problem, not a willpower problem
You already know what you should be doing. The reason you are not doing it has almost nothing to do with wanting it more.
Vitamin D in Europe: why your levels fall between October and April
Above about 40 degrees north, the winter sun is too low for your skin to make any vitamin D at all. That covers most of Europe, for half the year.
Fibre: the most underrated thing on your plate
Most adults in Europe eat about half the fibre they should. The shortfall shows up in places people rarely connect back to breakfast.
Brain health: four things that decide how sharp you stay
Your brain is two per cent of your body weight and burns twenty per cent of your energy. Four inputs decide how well it holds up — and none of them is complicated.
Creatine is not just for the gym: why it belongs in a longevity stack
Forty years of creatine research was aimed at athletes. The reasons people take it now — muscle retention, brain energy, ageing well — have little to do with lifting heavier.
How to take a multivitamin: timing, form and the mistakes that waste it
A multivitamin is the cheapest insurance against the gaps in a normal diet — but only if you take it with the right meal and read the right part of the label.
About the blog
The articles here are written the way the product pages are: plain language, the dose stated where a dose matters, and the studies linked so you can read them instead of taking our summary on trust. Protein, creatine, vitamin D, sleep and the habits around them come up most often, because those are what customers ask about most often.
Nothing here is medical advice, and nothing is written to sell a particular tub. If an article concludes that the evidence is thin, it says so.