Food & Nutrition

Food chosen the way we choose supplements: short ingredient lists, fully disclosed. Grass-fed beef sticks, air-dried steak, protein bars, coffee, raw honey and tallow from Lineage Provisions; olive oil, matcha, nuts and drink mixes from Blueprint.

Food is judged here the way the supplements are: by the ingredient list. Lineage Provisions’ beef sticks and air-dried steak are meat, salt and spices. Blueprint’s olive oil, matcha, nuts and drink mixes name every component and the amount of it. Nothing in this category arrives with a flavour system nobody can pronounce.

In practice this is the part of the range people reorder without thinking about it — coffee, honey, tallow, bars, snacks — and it travels well: everything is ambient, nothing needs a cold chain, and one order carries one shipping charge however many jars are in it. If you are buying supplements anyway, putting the food in the same order is the cheapest way to get it.